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This is reuter.de

Our Philosophy

We have a goal to make shopping an experience for our customers - easy, safe and low-prices. "We" are over 270 employees of the Reuter network. Together, we operate in various areas such as customer services, sales, distribution, IT, administration and marketing ensuring that our customer demands are fulfilled.

Friendly Service

In our job we always focus on customer satisfaction. The service concept is evident: from competent specialist advice in the showroom and on the helpline, in the wide range and intuitive service offered online, followed by high modern logistics to guarantee a quick ordering procedure. We not only wish to maintain these quality standards but continue to improve these for our customers, for customer satisfaction is the best proof that we are doing things right.

Courage to Innovate

We are especially proud of the development the company has undergone in the last 25 years. Starting off as a classic trading company, the managing director Bernd Reuter, together with a steady growing team of motivated and creative employees, continually took on new approaches. And so the company Reuter started 2004 as one of the first in the sanitary branch with online sales of bathroom products. In the meantime, with this courage and great joy to innovate, Reuter has grown to be one of the most favourite specialist and online trader for bathroom culture and plumbing products. And Reuter continues to grow: In the meantime, besides the bathroom articles and designer lights, the range now also includes home furniture, garden furniture and kitchen articles. In the year 2012, in order to take into account the extended range, Reuter Badshop changed its name to Reuter.de.

Modern Action

The basis of our success is the ability to react quickly to changing market requirements. The customer of today finds information from one source and purchases or orders from another. Our customers can combine both channels thanks to our multi-channel concept with local stores and an online shop and choose which one suits their requirements best.

Growing Together Safely

The optimal implementation and consistent development of this concept we conceive as being a challenge and chance to grow with new tasks. Thanks to flat hierarchies, every member of staff has the opportunity to take on responsibility and add their own ideas to help us move forward. The high level of identification and know-how is the key reason that we can offer our customers a safe, multi-media shopping experience in our online shop and showroom.


All prices incl. 19% MwSt., plus any applicable shipping costs
*suggested manufacturer´s retail price
1) Orders reaching a minimum order value of 2,000 EUR are generally shipped in a single shipment within Germany (mainland only) free of shipping costs.