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Rely On Over 30 Years of Experience

Come and time travel with us and find out how a small plumbing company became one of the most popular and largest specialised online traders for bathroom culture in Europe.

Everybody Starts Off Small

In 1986, Bernd Reuter founded the trading company Bernd Reuter Heizung und Sanitär with just one apprentice. The company grew and thrived and in 1994 it was renamed Reuter Heizung & Sanitär GmbH. The first Reuter showroom for plumbing products opened the same year in Niederkrüchten. In the following years, step by step, the change from a classic craft company to a competent specialist bathroom and plumbing trading company continued.

A Big Step into the Future

In 2004, Reuter recognised the sign of the times and was one of the first in its branch to start the online sale of bathroom products. This was an overwhelming success that led to rapid company growth, which is why Bernd Reuter decided to professionalise the online business. So in 2005 a 1,000 sqm distribution centre was built in Niederkrüchten, which however was soon to become too small.

Large Specialist and Online Trader for Bathroom and Living Culture

In 2009, the main warehouse moves to a new, highly modern logistics centre. In 10,000 sqm over 500,000 products find their place and are available immediately. And the company continues to expand. Currently, alongside the bathroom products, the range comprises of living accessories and exclusive designer lights. Meanwhile, with this concept, Reuter has developed into one of the most popular and largest specialised online traders for bathroom culture in Europe.

Reuter Badshop becomes Reuter.de

Reuter continues to focus on expansion - apart from bathroom products and designer lights, the range also includes furniture, living accessories and kitchen products. In 2012, in order to increase the focus on the extended range, Reuter Badshop changed its name to Reuter.de


All prices incl. 19% MwSt., plus any applicable shipping costs
*suggested manufacturer´s retail price
1) Orders reaching a minimum order value of 2,000 EUR are generally shipped in a single shipment within Germany (mainland only) free of shipping costs.